Movie’s success does offer insight into future corporate strategies for these films. Thirty years later, Mario is still the face of games, even as his more recent games are outsold by newer franchises. Back then, Mario was a decade old and already a phenomenon, perhaps more recognizable to some American children than Mickey Mouse, but even his star could not save that joyless live-action effort from bewildering audiences. It’s instructive to look at the 1993 Super Mario Bros. But the fact is, few-if any-of those movies will replicate what this one has done. This kind of success feels like a turning point, like there’s something that the other 60-odd video game adaptations in the works can learn from the brothers Mario.
It’s easily the biggest video game movie of all time, on course to destroy titles like Warcraft and Pokémon: Detective Pikachu. Movie scored the most successful global opening ever for an animated film, overtaking Frozen 2, and is likely to remain the highest grossing film of 2023. Video game adaptations have been doing well for a while now, but The Super Mario Bros.
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